Wednesday, February 10, 2010

Audi Green Car

This is my first post of many on this year's Superbowl commercials

I teach a class in a high school on dystopian societies. A dystopia is the opposite of a utopia. In other words, it is a completely flawed world. We discussed in class that often a dystopia will result from the government going above the rights of people and having its citizens in constant fear of breaking the law.

I know this commercial is meant to be humorous, but "going green" has gotten so ridiculous already that this commercial is not so far off from where we may be getting to. Police going through garbage, arresting customers on the checkout line and surveillance of a man in his kitchen aren't as far away as we think.

Every decade has its "end of the world" theory, and it's always seen through its pop culture, including its Superbowl ads. Two classic examples of this are two ads that Apple ran in the 80s when everyone was scared of the USSR and the lack of individuality we all thought Russia had at the time. These commercials usually reflect societies thinking at the time, and this one just scares me.

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