Tuesday, February 2, 2010

Bud Light: Paper or Plastic?

OK, this is an oldie, but a goodie.

Bud Light: Paper or Plastic?



OK, obviously the point the commercial is trying to make is that the Bud Light was more important to these guys than the toilet paper. However, one thing that always bugged me about this was that they had like 15 items that they put into the cart the first time around. What was so important that beats out toilet paper and beer (two of life's necessities)?

I tried to pause it a couple of times just to see what they "needed" over the essentials and I could make out some chips, a can of tomato sauce, some cookies and a box of cereal. These groceries should not beat out any one of the two remaining items. I guess this could theoretically be an ad for any of the previous items as well.

There is actually a little more to this commercial than the clip has. In the end, the cashier asks the guys if they need a receipt, which they grab without hesitation.

3 comments:

  1. Uhhhh.... - OK am I missing something or are you?

    It looks like they said no to all the other things and they would only buy the essentials - toilet paper and beer. When the money was still not enough for toilet paper AND beer - they had their decision to make.

    Great commercial IMO.

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  2. I don't think so. They put the original items in their cart to take them. If they didn't want them, they would have just left them there. They had enough to cover the items they put in...and one more, the TP or the beer.

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  3. Nope - absolutely wrong. It would a horrendous bit of directing if that was the case. First of all they quickly pushed it off the counter - thus saying this is a no-brainer. (The point would be in the direction of the commercial my way - and against it your way). Second - after they do that, she says "No, still short." Why are they STILL short? what did they do to make them less short but yet they are STILL short. It's because after they got rid of the non-bare necessities THEY ARE STILL SHORT. And third, why the heck would they put it in the basket? There is a bagger as we see in the end, so why wouldn't they give it to the bagger? Sorry buddy, you are incorrect.

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